PGDBA - Marketing

Services Excellence is a critical differentiator for business firms today, both manufacturing as well as service industries. With the increasing competition in the market, it has become inevitable for corporate firms to deliver highly specialized services so as to secure a good brand value in the market. All business enterprises these days aim at delivering customized services that are ideal for winning an elevated number of customers. The field of Services Excellence is progressing rapidly today as it is a crucial ingredient for achieving success in the market. It is an important parameter on which customers differentiate between brands. The field of Services Excellence is thus growing leaps and bounds and has achieved key significance in the market.

PGDM in Services Excellence
Understanding the importance of Services Excellence in today’s competitive business environment, EINS Education offers a PGDM hybrid program with specialization in Services Excellence. The distance learning course offered through Welingkar Institute of Management is equivalent to an MBA from top universities and B-Schools in terms of curriculum. It offers a deep insight into the field and prepares the aspirants to deliver winning performance at work. The Welingkar distance MBA program (PGDM hybrid) is ideal for career growth and also provides assured placement support. Thus, if you wish to build a worthwhile career in a developing sector, the Welingkar distance MBA (PGDM hybrid) with Services Excellence specialization is an ideal alternative for you!

1   Functional Administration 7   Services Marketing
2   Industrial relation & labour laws 8   Customer centric organization
3   HRM - II 9   Total quality management
4   Services Management - I 10   Services Management - II
5   Six Sigma 11   Project
6   Project - ISR    

Career in Services Excellence 
As the field of Services Excellence is assuming fast growth, a number of jobs are created in this sector. Some common job roles with a career in this field include, Service Excellence Managers, Director of Services Excellence, Operations Excellence Managers, Director of Performance Excellence, Director of Process Excellence, etc. Armed with all necessary managerial qualities, you can proudly walk into the field of marketing and carve your own niche in the top echelons of the corporate world.

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