Program Offered: 2 Years PGDM - Hybrid Program from weschool (Welingkar Institute of Management)

MBA in Media and Advertising from Welingkar Institute
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Ranked as No.1 PGDM-HB Program in West Zone, India by Career 360 B School Survey, 2013

Media and Advertising


Media is regarded as the fourth pillar of democracy in India. Media and advertising plays an important role in our everyday life that significantly impacts and influences our opinions. The field of media and advertising has achieved outstanding progress today, owing to the birth and development of a number of media firms in the last few years. It has also generated multiple job opportunities for youth all over the country to excel in.


We cannot imagine the world without media today. This industry has achieved significance even in rural areas and is growing rapidly. Although it has become an integral part of the society, it is continually growing, resulting in a brutal competition. It is highly promising in the fast-growing 21st century.


PGDM in Media and Advertising 
With a view to prepare students to make valuable contributions to the media, EINS Education offers a 2 year PGDM program in association with Welingkar Institute of Management. The program is designed with an updated curriculum that equals an MBA program. Being awarded through the distance learning mode, it provides an excellent opportunity to professionals to cultivate the knowledge of industry at their own convenience. The Welingkar Correspondence MBA (PGDM hybrid) provides you dedicated placement support so that you capitalize the best jobs and achieve swift growth.

 


CODE SEMESTER I CODE SEMESTER II
391   Principles of Management 408   Strategic management
2   Financial Accounting 66  Cost Accounting
260   Human Resource Management 404   Innovation Management
68   Marketing Management 407   Mastering The Interview & Networking Skills **
6   Managerial Economics 338   Project We- Like

CODE SEMESTER III CODE SEMESTER IV
394   Markting Research 427   Product / Brand Management
426   Advertising and sales promotion 356   Social media marketing
482   Rural Marketing 357   Media Planning and Buying
258   Internet Marketing 358   PR and Corporation communication
355   Advertising A/c Planning 346   Project

 

Career in Media and Advertising 
Since media is a vast field encompassing different sections such as print media, electronic media and the newly emerged digital media, there are countless jobs in this sector. A career in this ever-increasing industry can yield you a rewarding job in TV and Radio Channels, Advertising and PR Companies, Event and Entertainment Companies, Print Production Companies, Film Production and Distribution Giants, Celebrity and Sports Management Enterprises, etc.