Program Offered: 2 Years PGDM - Hybrid Program from weschool (Welingkar Institute of Management)
Media is regarded as the fourth pillar of democracy in India. Media and advertising plays an important role in our everyday life that significantly impacts and influences our opinions. The field of media and advertising has achieved outstanding progress today, owing to the birth and development of a number of media firms in the last few years. It has also generated multiple job opportunities for youth all over the country to excel in.
We cannot imagine the world without media today. This industry has achieved significance even in rural areas and is growing rapidly. Although it has become an integral part of the society, it is continually growing, resulting in a brutal competition. It is highly promising in the fast-growing 21st century.
PGDM in Media and Advertising
With a view to prepare students to make valuable contributions to the media, EINS Education offers a 2 year PGDM program in association with Welingkar Institute of Management. The program is designed with an updated curriculum that equals an MBA program. Being awarded through the distance learning mode, it provides an excellent opportunity to professionals to cultivate the knowledge of industry at their own convenience. The Welingkar Correspondence MBA (PGDM hybrid) provides you dedicated placement support so that you capitalize the best jobs and achieve swift growth.
| CODE | SEMESTER I | CODE | SEMESTER II |
| 391 | Principles of Management | 408 | Strategic management |
| 2 | Financial Accounting | 66 | Cost Accounting |
| 260 | Human Resource Management | 404 | Innovation Management |
| 68 | Marketing Management | 407 | Mastering The Interview & Networking Skills ** |
| 6 | Managerial Economics | 338 | Project We- Like |
| CODE | SEMESTER III | CODE | SEMESTER IV |
| 394 | Markting Research | 427 | Product / Brand Management |
| 426 | Advertising and sales promotion | 356 | Social media marketing |
| 482 | Rural Marketing | 357 | Media Planning and Buying |
| 258 | Internet Marketing | 358 | PR and Corporation communication |
| 355 | Advertising A/c Planning | 346 | Project |
Career in Media and Advertising
Since media is a vast field encompassing different sections such as print media, electronic media and the newly emerged digital media, there are countless jobs in this sector. A career in this ever-increasing industry can yield you a rewarding job in TV and Radio Channels, Advertising and PR Companies, Event and Entertainment Companies, Print Production Companies, Film Production and Distribution Giants, Celebrity and Sports Management Enterprises, etc.