Program Offered: 2 Years PGDM - Hybrid Program from weschool (Welingkar Institute of Management)

MBA in General Management from Welingkar Institute
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Ranked as No.1 PGDM-HB Program in West Zone, India by Career 360 B School Survey, 2013
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General Management

Understanding the essence of Retail Management


General Management usually deals with the general managerial functions of the organization. It provides you with a basic idea of all the sectors and departments in an organization. It aims at ensuring proper coordination of activities between departments to secure the common goal of organizational prosperity. It requires a broad range of qualities and knowledge in the fields of Purchasing, Production, Marketing, Sales, Finance, Personnel/Human Resource, Manufacturing and Logistics/Distribution, all of which have an element of general management work within. General management is closely related with the leadership and management of the business enterprise as a whole. General management functions are usually monitored by CEOs, Presidents, Vice Presidents, etc.

An institute imparting quality Management education in this field is EINS Education. It provides a well-designed Welingkar MBA program that is highly reputed and lucrative.



Prospective careers in General Management 
Generally, companies prefer candidates with solid job experience in general management before offering jobs pertaining to this field. It is an obvious choice for you if you are already holding an executive position in your organization. General management trains candidates in management and strategy for running business for organizations. There are multiple job openings for candidates pursuing General Management. The positions may vary upto the topmost levels of management in a firm which includes CEO, Presidents, etc. Also, with basic knowledge of multiple fields, one can also step forward as an entrepreneur and start his own venture.


CODE SEMESTER I CODE SEMESTER II
391   Principles of Management 408   Strategic management
2   Financial Accounting 66  Cost Accounting
260   Human Resource Management 404   Innovation Management
68   Marketing Management 407   Mastering The Interview & Networking Skills **
6   Managerial Economics 338   Project We- Like

CODE SEMESTER III CODE SEMESTER IV
394   Marketing Research 222   Investment Management II
121   Financial Management II 258   Internet Marketing
471   Human Resource Management II 398   Customer Centric Organization
429  Functional Administration 311   E- Commerce
426   Advertising & Sales Promotion 166   Project : General Management

PGDM in General Management
The Welingkar's distance MBA [PGDM-HB] in General Management inculcates the right managerial values and expertise amongst aspiring managers so that they succeed in their corporate career. It renders them the industry- standard and market- ready by facilitating an easy to access lectures and notes online 24*7. Offered online, it is a highly flexible program that allows you to study at your own pace and go through lectures multiple times. The program is provided at highly affordable fees and also provides 100 percent placement assistance which makes it the best distance MBA in the country.