Marketing plays an important role in the success of any business. It enhances the sales of products by converting prospects into actual consumers. An online MBA in Marketing provides you detailed knowledge about the industry and also imparts the necessary expertise for an overall career development of the aspirants.
PGDM in Marketing
An institute that has forayed into the field of PGDM in Marketing is EINS Education. One of the unique features of a PGDM in Marketing from Welingkar through EINS Education is its flexibility, i.e. it allows students to access lectures from anywhere and anytime. Working professionals who experience scarcity of time find this highly convenient, this method also ensures a better understanding of the course content as students can view the lectures multiple times. Another advantage of the Welingkar's distance MBA program is that it is highly affordable. The programs aim at enhancing your knowledge on marketing and prepare you for a bright career in this field.
Armed with all necessary managerial qualities, you can proudly walk into the field of marketing and carve your own niche in the top echelons of the corporate world.
|CODE||SEMESTER I||CODE||SEMESTER II|
|391||Principles of Management||408||Strategic management|
|2||Financial Accounting||66||Cost Accounting|
|260||Human Resource Management||404||Innovation Management|
|68||Marketing Management||407||Mastering The Interview & Networking Skills **|
|6||Managerial Economics||338||Project We- Like|
|CODE||SEMESTER III||CODE||SEMESTER IV|
|393||Marketing Research||427||Product / Brand Management|
|426||Advertising and Sales Promotion||311||E- Commerce|
|73||Distribution Management||258||Internet Marketing|
|395||Consumer Buyer Behavior||356||Social Media Marketing|
Career in Marketing
There are unlimited possibilities for those seeking a career in marketing. The most common choices are corporate positions such as Marketing Manager, Brand Manager, Market Research Analyst, and new Product Manager. In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing professionals as new Market Developers, Strategists, and Customer Segmentation Specialists. Product management careers as well as brand management careers typically require that a candidate have a PGDM in Marketing, even at the entry level. Also, marketing managers may proceed to topmost positions such as CEO, COO, etc in an organization.