Program Offered: 2 Years PGDM - Hybrid Program from weschool (Welingkar Institute of Management)

MBA in Marketing from Welingkar Institute
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Ranked as No.1 PGDM-HB Program in West Zone, India by Career 360 B School Survey, 2013

Marketing


Marketing plays an important role in the success of any business. It enhances the sales of products by converting prospects into actual consumers. An online MBA in Marketing provides you detailed knowledge about the industry and also imparts the necessary expertise for an overall career development of the aspirants.

PGDM in Marketing
An institute that has forayed into the field of PGDM in Marketing is EINS Education. One of the unique features of a PGDM in Marketing from Welingkar through EINS Education is its flexibility, i.e. it allows students to access lectures from anywhere and anytime. Working professionals who experience scarcity of time find this highly convenient, this method also ensures a better understanding of the course content as students can view the lectures multiple times. Another advantage of the Welingkar's distance MBA program is that it is highly affordable. The programs aim at enhancing your knowledge on marketing and prepare you for a bright career in this field.

Armed with all necessary managerial qualities, you can proudly walk into the field of marketing and carve your own niche in the top echelons of the corporate world.


CODE SEMESTER I CODE SEMESTER II
391   Principles of Management 408   Strategic management
2   Financial Accounting 66  Cost Accounting
260   Human Resource Management 404   Innovation Management
68   Marketing Management 407   Mastering The Interview & Networking Skills **
6   Managerial Economics 338   Project We- Like

CODE SEMESTER III CODE SEMESTER IV
393   Marketing Research 427   Product / Brand Management
426   Advertising and Sales Promotion 311   E- Commerce
73   Distribution Management 258   Internet Marketing
395   Consumer Buyer Behavior 356   Social Media Marketing
218   Marketing Finance 80   Project:Marketing

Career in Marketing
There are unlimited possibilities for those seeking a career in marketing. The most common choices are corporate positions such as Marketing Manager, Brand Manager, Market Research Analyst, and new Product Manager. In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing professionals as new Market Developers, Strategists, and Customer Segmentation Specialists. Product management careers as well as brand management careers typically require that a candidate have a PGDM in Marketing, even at the entry level. Also, marketing managers may proceed to topmost positions such as CEO, COO, etc in an organization.